Nows and Forevers

I was writing about Moxie yesterday, and then I was surprised to read more about Moxie in a book last night.

Funny how things work out.

Moxie is one of the first soft drinks, developed in the 1800s and still produced today where it got its start, Maine. I have a somewhat tortured relationship with Moxie. I never really found the taste for it — to put it mildly — but my stepfather loves the stuff. So on and off for the past 30 years, I’ve gone up there to get it for him. (Or, more recently, I’ve been able to find it where I live.)

But I was reading Stephen King’s “11/22/63” and about 15 pages in, there’s an homage to Moxie.

Kind of.

“Moxie, that weirdest of soft drinks,” King’s main character calls it.

I can’t disagree.

You can read much of the Moxie in an excerpt that was published in Entertainment Weekly, it turns out.